I have a confession.
When I was in college, I read a book by a prominent megachurch pastor. The author told me to live like a child of God. He told me God wanted to bless me. He also mentioned that if I only believed, God would give me the nicest house in the neighborhood. That seemed to make sense.
The author explained that he once wanted the nicest house in the neighborhood, and God gave it to him. Here was a man with evidence. Not only did he have the story about the house, and other anecdotes, he also had a very nice set of white teeth (Ah, supernaturally white, I thought).
This was my first introduction to what is popularly called the “prosperity gospel” or the “health and wealth” gospel. At the time, the logic seemed airtight: “If it worked for him, why shouldn’t it work for me?”
If I had dug a bit deeper, though, I would have seen the actual reason it worked for him and not for me. It’s because the prosperity gospel is a pyramid scheme.
What’s a Pyramid Scheme?
Here’s how pyramid schemes work.
Step One: A snazzy entrepreneur wants to make a lot of money. Said snazzy entrepreneur tells two little old ladies that if they sell his “Wow-What-A-Sham 3000,” they can make some dough to pay off their cat-sitting bills. That will cost them a startup investment of $401.76. And yes, Wow-What-A-Sham 3000 is a gimmick. But that’s okay, it’s not really about selling the product anyway; it’s about recruiting more salespeople.
Step Two: These two little old ladies recruit more little old ladies, and give them the same spiel.
Step Three: At some point, people realize no one wants to buy the Wow-What-A-Sham 3000, and no one is actually selling any Wow-What-A-Sham 3000s. All the buy-in money is funneling straight up to the top. Meanwhile, snazzy entrepreneur is up in his office, cackling, and swimming in wads of cash.
That’s a pyramid scheme.
3 Ways the Health and Wealth Gospel Fits the Pyramid Scheme
What does this descrption have to do with the book by the prosperity pastor? Everything. Because the prosperity gospel is strikingly similar to a pyramid scheme in at least three ways.
1. It’s based on the deceptive success of the guy at the top.
I was bamboozled by the prosperity pastor’s ploy in the same way people are fooled by pyramid schemes. They see the success of the guy at the top, and think: It’s working for him, isn’t it?
Yes, it is. And that’s because someone paid for that pastor’s house. Me. I paid, when I bought the book. So do millions of others, when they bring truckloads of seed-money to his doorstep each weekend. The people who fund the prosperity pastor’s success, in other words, are the people at the bottom of the pyramid. Of course it works for him. He’s at the top.
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SOURCE: The Gospel Coalition
Nicholas McDonald
